Finding the best odds on the market is one of the fundamentals of sports betting.

Sometimes even the slightest difference could mean a wager is not worth the risk. This is the reason you should always try to place your stake on the best price available.

It takes some time to research and it means you will have to open an account in many places, but it is important and does make a huge difference in the long run. This is why we recommend you to always try to get the highest odds available out there.

There isn’t a bookmaker that always offers the highest odds on all events and markets, but some sportsbooks are definitely better than others in this regard. When it comes to football, in particular, the best bookies out there are BetVictor and Boylesports.

Click Here to Open a BetVictor Account and get £30 in Free Bets and bonuses

Click Here to Open a Boylesport Account and get £25 in Free Bets

The former adds a margin as low as 2% on the most popular markets which means odds of about 1.96-1.96 on a two-way market with even probability. This is pretty much as good as it gets. Boylesports is around the same percentage. This means you’ll find the best prices on football matches there most of the time.

Of course, that doesn’t mean you should limit yourself to these two bookmakers only. Sometimes you will be able to find better odds in other sportsbooks so make sure to carefully check what’s available. There are some portals for odds comparison that can help you save time. The most reliable such services are and

Have in mind that many gambling operators offer various price boosts on popular matches that could be a game changer. Check that out as well when you considering your options.

Our final advice is to be careful, though, and don’t go too far chasing the best odds. Sometimes unregulated and risky bookmakers might be offering some fantastic odds in order to attract customers. Most of the time the only reason they can afford this is because they don’t have the intention to pay afterwards. Be careful and stick to respected bookmakers that are regulated by reputable authorities. This way you won’t get scammed and lose your hard-earned cash.

BetVictor £30 Free Bet & Bonus Offer -* #ad 18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply. | Please gamble responsibly 

Boylesports £25 Offer – #ad New customers only. Up to £25 in Free Bets. Min first bet £10 to get a £5 Free Bet. After the initial £5 free bet you will receive a matched free bet equal to a 50% average of your next 3 qualifying bets up to £5. Maximum free bet received from 3 qualifying bets is £5 (must place an average of £30 in 3 bets to qualify for the full £5). Free bet stakes do not contribute towards the customers qualifying bets. Min odds 1/2 to qualify. Cash out bets will not qualify. Each free bet will be applied within 1 hour of settlement of the £10 qualifying bet Free bets will expire after 7 days. Qualifying bet must be placed within 30 days of account creation. 18+. UK residents only. T&Cs Apply.

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