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Ladbrokes Sportsbook Review

Ladbrokes is one of the more active football betting sites, with the gambling operator investing heavily in its marketing efforts at matches and during TV coverage. As is often the case in the industry, Ladbrokes expanded far beyond its nationwide network of UK betting shops to develop an online presence. In terms of heritage, Ladbrokes has been operating since being founded in 1886. Nowadays, punters can place bets on live games and using their mobile device.


Ladbrokes has a very generous offer that entitles new players to claim £20 in free bets with a first £5 deposit. To claim the deal, don’t forget to enter the promo code “FREE20”. As for the terms and conditions, Ladbrokes requires players to make their free bet within seven days of entering the promo code. Ladbrokes has also implemented odds of 1/2 as the qualifying requirement. Bets with shorter odds will not qualify for the welcome deal.

Check out the promotional section of the site to find games with enhanced odds for a highlighted outcome, such as the away team winning and both teams scoring. Also, Ladbrokes has a promotion where it promises the best odds. You can get a better price for your bets by participating.

Football Betting Coverage

To find the football betting opportunities, click on the football tab via the “Quick Links” bar on the left side of the page. Links are provided for a range of leagues and competition, including Champions League, Premier League, Bundesliga, La Liga, Serie A, and others. A negative of the football section is that the upcoming matches in the centre of the screen do not highlight the dates and times of the games.

When evaluating your options for a specific fixture, Ladbrokes gives punters a choice of Popular Markets, Handicap Markets, Goal Markets, Half Markets, Player Markets, Team Specials, and Other Markets. One of the more appealing markets is Wincast, as it lets you back a player to score at any time and for a team to win. This can be an easy way of boosting your odds for a bet.

Next up is the In-Play tab, which allows for football fans to place bets on games currently in progress. Ladbrokes provides this services for a range of sports, but football receives the best coverage. A helpful benefit of betting in-play with Ladbrokes is that some select fixtures can be viewed via a streaming platform. However, this will be limited to games you have bet on.

The mobile site can be accessed in all mobile devices featuring HTML5-powered web browsers. This ensures that users with BlackBerry smartphones have access. For users of Android, Apple iOS, and Windows Phone, Ladbrokes has developed mobile apps for each. Each can be found in its respective app store.

Customer Support

Ladbrokes wins points for support transparency, with the number of 0800 731 6191 clearly listed at the bottom right corner of the homepage. Questions can be sent electronically to the Ladbrokes Twitter account, while emails can also be sent. A live chat platform is also provided within the help section.


Ladbrokes is an impressive proposition because of the generous £50 matched bet that is available to new players. Another appealing factor is that commitment to offering competitive odds. In terms of technology, Ladbrokes will also prove to be a draw for punters who want in-play betting and mobile access on their smartphone and/or tablet. The storied history of this operator will live on for many years to come.

Get Your £20 in Free Bets at Ladbrokes Now!

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.